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Affinity Innovations calls for technology and Internet entrepreneurs to
group as joint ventures

A leading UK Internet and online services company today issued a call for
start-up technology and online services companies to submit proposals to
become businesses within its group of companies. Affinity, the principal
provider of outsourced Internet services, has established its
division as an alternative for entrepreneurs to the incubator /
route or going it alone. Affinity, which is listed on the London Stock
Exchange's techMARK index, sees the division as the best way to find a
generation of services and technologies to offer to its blue-chip customer

Companies that are selected will become part of the Affinity Innovations
division and joint ventures within the Affinity group. Affinity will
support services and infrastructure and assistance in attracting funding
from third party investors. The new companies will have access to
superior technology infrastructure and its strategic suppliers' services.
further benefit for the new companies will be easy access to Affinity's
extensive base of customers and a group sales team that will provide a
and highly effective route to market for their products and services.

Affinity was originally built on its wholly owned subsidiary Virtual
Internet Provider, which provides the branded ISP services for companies
such as Egg, and Tiny Computers. In recent years Affinity has
taken its operations into areas such as wireless platforms, mobile
telephony, billing and online gaming. It hopes that its Innovations
will bring new online services and ideas into the group.

The company says it is taking some of the best aspects of the incubator /
business accelerator model and applying it to its own hunt for new talent.
It hopes for high quality business plans and concepts to come not only
new start-ups, but its own employees, partners, customers and other third
parties such as VCs, or even other incubators who wish to jointly develop

Affinity was quick to stress that the new division was not an incubator.
Wayne Lochner, CEO and co-founder of Affinity, said:

"The last thing the world needs is yet another incubator. Affinity
Innovations is not in the VC-game. It's all about developing online
and technologies that can generate immediate and multiple revenue streams
and help build strong online brands for our customers.

"We're not taking a spread-bet on a wide portfolio of Internet ideas,
that one or two will succeed. Instead we want proposals for what we
to be "most-likely-to-succeed" businesses that will complement our group
companies and deliver revenue streams quickly. Affinity Innovations will
have been through rigorous vetting before they become a joint-venture and
that will stand them in good stead when they seek funding."

For further information contact:

Midnight Communications (business and trade media)

Antony Mayfield / Anna Greenaway / Zoe Barnes

Tel: 01273 666200


Merlin Financial PR (financial media enquiries)

David Simonson

Tel: 020 7606 1244


Affinity Internet Holdings (investor and general queries)

Nikki Redfern

Tel: 020 7670 1155


About Affinity Internet Holdings PLC

Affinity is an Internet and telecoms company providing an increasingly
integrated offering to corporates, consumer brands and special interest
groups. It has four wholly owned subsidiaries and one jointly owned

* Virtual Internet Provider Ltd, the branded Internet services provider

* Hurricaneseye Ltd, the convergent billing company (co-owned with

* EGO Ltd, the online entertainment company

* Taxi Interactive Ltd, the innovative commerce company

* Sonnet Internet Ltd, the bespoke ISP specialists for the SME and SoHo

Clients include Tiny Computers, Compaq, PowerGen,, Royal Bank
Scotland, Chrysalis, Skandia and the AA.

Affinity is providing a best of breed solution by utilising the services
its strategic partners: ICL - the e-Business services company, Cisco
Systems, and ClientLogic. Other key relationships include Cable &
British Telecom, COLT, Vodafone UK, Synigence, Trans National and

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