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Radware, a leading provider of Internet Traffic Management (ITM) solutions, today announced it will be showing businesses how to keep their web sites and networks online and secure at the Internet Business Show, to be held in Brighton, 5th & 6th December.

Paddy McManus, newly appointed general manager, Radware UK, will be speaking at a focused seminar at the exhibition: Manage IP traffic and bridge the Network and Applications Chasm (Tuesday 5th December, 2.15pm).

The discussion will cover how businesses can avoid device and connection loss, assure traffic optimisation, allow data differentiation for different service levels and defend against security hazards.

The latest technology development from Radware will also be discussed: SynApps is a fully integrated internet traffic management solution, designed to help users keep their e-business sites available 24 hours a day. Combining Health Monitoring, Bandwidth Management, Traffic Redirection and Application Security, SynApps provides the four elements needed for a solid network.

Paddy McManus comments: "A key factor many users look for when choosing a solution is reliability from within a failsafe system. Radware offers clients a leading solution to manage their data security and traffic management requirements. The SynApps architecture demonstrates the fundamental business benefits of investing in a Radware system, these simply being security, continuity and resilience. Our investment has been substantial to ensure that SynApps continues to stride ahead of our competitors’ offerings."

He added: "Research indicates that it is five times harder to acquire a new customer than to retain an existing one. Our ethos is that the online relationship between business and customer is the key success factor. This has been a driver in the launch of SynApps."

About Radware

Radware’s suite of Internet Traffic Management (ITM) products is designed to optimise the end user experience by eliminating network uncertainty and downtime. Radware’s product line combines its latest application switching technology and architecture with the company’s industry proven traffic management software to help users keep their sites available 24 hours a day.

Radware offers a broad range of ITM solutions to service providers, e-commerce businesses and corporate enterprises that require uninterrupted availability and optimal performance of IP-based applications. Users receive optimal, continuous, secure and personal service with the use of Radware’s award-winning ITM solutions: Web Server Director, Cache Server Director, FireProof and LinkProof.

Radware’s Application Switches bring certainty to dynamic networks with products that guarantee the best service from click to content.

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