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Brainpower decision support tools have been chosen by American Express

Key members of the investment management group of American Express will be using the complete range of decision support tools from Brainpower. American Express, better known for charge cards, has a substantial investment management operation, well regarded for its top quartile performance according to recent industry league tables. Brainpower’s FINEST family of products will be used by American Express with the aim of both underpinning and improving that impressive track record.

The complete range of Brainpower FINEST tools has been purchased as a result of an in-depth three month evaluation. Brainpower FINEST will give American Express fund managers a number of key capabilities. The selection tools will help in identifying the best investment opportunities. The core analysis modules enable in-depth analysis and modelling of portfolios in a user friendly environment. The Editor interface to the existing in-house portfolio management system means that fund managers and analysts will be able to perform meaningful analysis on real portfolios - rather than just in a theoretic sense. Dynamic Reporting gives a power reporting tool linked to live data and the capability to reconfigure and update reports at the click of a button.

Rocco Pellegrinelli, CEO of Brainpower, said: "We are delighted to welcome American Express as a client and see this as further evidence of the strong appeal of our products for blue chip financial institutions."

Gavin Corr, Chief Investment Officer at American Express commented, "We decided to purchase Finest after a successful evaluation, and expect it to benefit American Express investment management in a number of key areas. Finest will be very useful from a portfolio management perspective, a risk management and a marketing perspective."


Background information on American Express and Brainpower is provided on the following page.

Notes to Editors

About American Express

American Express Company is a global travel, financial and network services provider. Founded in 1850, the Company serves individuals with charge and credit cards, Travellers Cheques and other stored value products. It also offers financial planning, brokerage services, mutual funds, insurance and other investment products. Through its family of Corporate Card services, American Express helps companies and institutions manage their travel, entertainment and purchasing expenses. It provides investment management services and administers pension and other employee benefit plans. The Company also offers accounting and tax preparation services to small businesses, and financial education services to employees at their places of work. As the world's largest travel agency, American Express offers travel and related consulting services to individuals and corporations around the globe. The Company also provides banking services to wealthy individuals, retail customers, corporation!
s and financial institutions outside the United States.

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About Brainpower

Brainpower is a developer and supplier of investment analysis and decision support tools for investment professionals and online financial service providers. Brainpower’s solutions are differentiated by their advanced capabilities to support enhanced decision-making for investment professionals and their clients, including retail investors. Brainpower works with its clients and partners, to help realise their strategic goals for delivery of services to clients and good fund performance through the effective use of technology.

The organisation’s high-end decision support tools for investment professionals, Brainpower FINEST and Brainpower Top Funds, support the analysis and management of stocks, mutual funds and portfolios. The technology is database-independent operating in a client/server environment. Based on recognised industry standards and solutions, the technology can be fully integrated into a client’s existing technological environment.

The newly developed Brainpower NetXceed supplies the key functionalities of Brainpower FINEST and Brainpower Top Funds offering for online financial service providers. Brainpower Compete! and Brainpower Friends are innovative tools for marketing and sales professionals in the financial services sector facilitating client acquisition and retention. Customers include leading players in the fields of asset management, private banking and online financial services.

Brainpower is a Dutch company and is currently represented in major European financial centres through eight offices: Frankfurt, London, Lugano, Milan, Madrid, New York, Paris and Zurich.

For further information see:

For further information please contact:

Mark Wells, COO
Brainpower NV
Tel: +44 (0) 1753 578 174

Andreina West/Mary Phillips
PR Artistry Limited
Tel: +44 (0) 1491 636191

This press release was distributed by ResponseSource Press Release Wire on behalf of PR Artistry in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit