BUPA CHOOSES POINT e-CRM FOR PRIVATE HEALTHCARE FIRST Wednesday 6 December 2000 PDF Print BUPA, Britain's largest private health organisation, has chosen CRM technology from Point Information Systems to help market, sell and support a new healthcare product. BUPA Heartbeat is a totally new concept in private health and care. It is a flexible personal health plan that puts as much emphasis on keeping people well as helping people when they are ill. It is tailored to each individual person, giving them a price personal to their needs. Such a personalised scheme demands equally personalised marketing, sales and customer service and that is why BUPA has turned to Point for its all important customer facing sales system. "BUPA Heartbeat is a big step for us and for the private healthcare insurance business in the UK," says BUPA's IS senior project manager Iain Roy. "It is fundamentally a very different proposition to anything else on the market and demands an entirely new and complex sales process. Point has enabled us to support that new sales process in just one system and talk the customer through it quickly and easily on the telephone." The BUPA Heartbeat project is just the latest at BUPA to use Point's product family. An earlier project saw Point's CRM software used to merge customer information from previously separate systems, so giving healthcare consultants a complete and accurate picture of every customer. Without Point, the healthcare consultants would have had to enter customer information into a number of systems, involving the error-prone re-keying of data. In addition, the lack of an automated process meant BUPA sometimes finished up without a complete set of customer data. Now, with a highly customised version of Point's software, consultants can use scripts for the detailed fact finding they need to sell the right product. Errors are down, productivity is up and sales and renewals take less time. "The deployment of Point has enabled the telesales team to concentrate on the customer and let the system do the work. It has definitely enhanced the sales process," says Iain Roy. "For the first time we have a complete view of the customer from initial expression of interest right through to enrolment, opening up real opportunities for cross-selling and up-selling in the future." Founded in 1989, Point Information Systems is a leading global provider of e-CRM solutions. Point's advanced product suite, e-point, uniquely enables companies and their partners to interact with their customers and prospects across any stage of the customer lifecycle and over any assisted or unassisted channel via any interaction media. Deployed in 18 languages in 35 countries, Point's products are used by mid-to-large sized organisations and multinational companies, including Allianz Group, Brann, Commonwealth Bank of Australia, Dah Sing Bank, Deutsche Bank, Liberty Mutual, Maybank, MetLife, Newton Fund Managers, Overseas Union Bank, Verizon Communications, Virgin Mobile, and many others worldwide. Point has offices in the UK and elsewhere in Europe, North America and the Asia Pacific Region. Photography is available by email. For more information: Mary-Anne Tilbury Phone: 01753 748037 Email: firstname.lastname@example.org Web: http://www.pointinfo.com Sage Partnership Phone: 0118 934 4007 Email: email@example.com This press release was distributed by ResponseSource Press Release Wire on behalf of The Sage Partnership in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.