--Outpost.com uses SAS(r) to understand and better serve online
SAS Institute, the market leader in e-intelligence and data warehousing, today announced that Outpost.com, a leading Internet retailer of consumer technology products, has implemented SAS(r) e-Intelligence to identify customer purchase patterns and enhance customer interactions on the Web. SAS e-Intelligence pulls together and analyses data from Web clickstreams, legacy systems and third-party providers of demographic data. It showcases SAS' strong customer relationship management capabilities through range of SAS software and services.
SAS e-Intelligence provides insight into customer behaviour and enables Outpost.com's sales, marketing, business development and finance professionals to make decisions that improve customer service and profitability. After just 10 months, company officials say the return on investment is already significant.
"Outpost.com's goal is to be the first pure Internet business to reach profitability and SAS is our value-added partner to help us make the right decisions," said Katherine Vick, president of Outpost.com. "After seeing SAS deliver e-intelligence, I knew that it would get the job done. SAS e-Intelligence scales, supports multiple platforms and integrates online and offline data to quickly perform even the most sophisticated analysis and deliver insights to our decision makers when they need it."
"Outpost.com's decision to exploit in-house expertise and state-of-the-art SAS software is one that should take them far," said Jim Davis, SAS' vice president of worldwide marketing. "SAS is committed to helping companies like Outpost.com transform massive amounts of raw customer and supplier data into the clear insights needed to understand and better serve customers. With SAS, these companies are leading the way and gaining a real competitive edge."
After careful analysis, Outpost.com determined that SAS e-Intelligence is the best solution to integrate and add intelligence to data from all its customer and supplier channels. Bringing together information from the Internet, extranets, call centres, e-mail and campaign management systems creates a holistic view of both customers and suppliers to support faster, better decisions.
Outpost.com uses SAS to better understand a variety of complex issues that require decisions. For example, the company used SAS e-Intelligence to assess ROI of radio, TV and print advertising. When results showed that online advertising provided the company's most significant payback, executives leveraged that information in media-purchase decisions, cutting costs and improving advertising effectiveness.
In addition, SAS e-Intelligence allows Outpost.com to segment customers according to how recently they made a purchase, how frequently they buy, and how much they usually spend. This knowledge helps the company acquire and retain valued customers, which is translating directly into higher revenues and greater profitability. Marketeers use these results to optimise cross-selling and up-selling opportunities and streamline every shopper's online experience.
"We can't wait days or even hours for reports if we are to stay on top of our customers' needs," Vick said, "SAS e-Intelligence has proven the ability to produce some pretty sophisticated analytic work in a very short period of time."
SAS is the world leader in e-intelligence software and services, enabling its customers to turn raw data -- including the vast quantity generated by e-business -- into usable knowledge. Software from SAS, the world's largest privately held software company, is used at more than 35,000 business, government and university sites in 110 countries. SAS' 1999 revenues totalled $1.02 billion.
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