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Andy Cordial, MD of Upgrade Options plc

was somewhat surprised to receive the highly coveted Thames Valley Business Magazine Award from Liberal Democrat leader Charles Kennedy at Wentworth Golf Club last week.

Having already come third in the Small Business category earlier in the proceedings, Cordial, was confident that the Award for Innovative Communication, sponsored by NTL, was destined to be picked up by one of the big name nominees such as ICL or Sun Microsystems.

So confident in fact, that he decided to retire to the little boys' room to relieve his over full bladder during Kennedy's preamble.

"I was in the toilets when I heard the award being announced and it came as a real shock to know we had won," said Cordial who just had enough time to adjust his dress before re-entering the room to accept the accolade.

Whether Cordial had time to wash his hands before duly shaking hands and accepting the award, from the MP for Ross, Sky and Inverness West is not reported.

Clearly referring to his party's prospects at the coming General Election, Kennedy remarked of the Upgrade Options moniker, "I wish I could do this with mine."

After the award ceremony, Cordial's celebrations were rudely interrupted as his table was besieged by new business pitches. "The sight of accountants and financiers - dressed in dinner jackets and slightly the worse for wear, in full pitch mode - is not a pretty sight, said Cordial."
Notes to editors:

Now in its sixth year, the competition drew entries from the cream of Thames Valley businesses.

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Upgrade Options established in 1996, is one of the country's most successful suppliers of IT hardware and peripherals. Supplying all areas of the technology market, Upgrade Options provides goods ands services to both the corporate markets, distribution, the e-tailer and computer manufacturers.

For further information, please contact:

Andy Cordial at Upgrade Options,

tel: 01252 331441,

George Shaw or Jessica Newsome at Shaw PR,

tel: 020 7226 9177, email:

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