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CMP33/TFM 00

CMP launches new event with world class conference!

London, 04 December - CMP Europe Ltd have revealed the content of there leading edge conference programme which will run alongside next years launch show Technology For Marketing 2001, at Olympia 2 London on the 13th and 14th of February.

Technology for Marketing is the UK’s only event dedicated solely to the strategic and practical application of marketing-related, customer-centric technology. Now, more than ever, competition to acquire and retain valuable customers is fierce, and the way businesses cement positive, long-term relationships with their client base is crucial to being successful within there market. This is mirrored in the conference programme that runs in parallel to the exhibition and follows 4 distinct tracks.

1. Understanding your customer

2. Targeting your customer

3. Reaching your customer

4. Interacting with your customer

Key topics within these tracks will include:

* How will marketing benefit and integrate NEW technology channels into the market

* Implementing true one to one commerce as part of your CRM strategy

* Exploiting new E-mail Marketing and Data Analysis techniques

* How to prepare for the dawn of Digital Marketing

* Creating a "personalisation-centric" enterprise

* Exploiting your Call Centre as a marketing tool

* How to use and benefit from M-commerce, M-portals, Business Intelligence, GIS

The conference programme is directly complemented by a host of end-user case studies from companies who have, been there, seen it, done it like KLM, Shell, Barclays, Thomas Cook, Smithkline Beecham, Honda etc. The conference programme (itself??) promises to be informative and address all the latest technology issues facing marketers today. The flexible "mix and match" format allows delegates to put together a tailor-made programme from 24 sessions across 4 tracks. Speakers at the conference will include Neil Pitman, Cyber66, speaking about effective e-mail marketing; Tom Darcy, IBM, how to turn data into action and profits; Jim Harvard, Rank Xerox, from bricks and mortar to dot.coms.

Mark Snell, Portfolio Director for Technology For Marketing 2001 commentated, "This targeted conference programme has been researched and specifically designed to address all your marketing-related, technology issues, whether your in sales, marketing, customer service, IT or corporate management."

Those wishing to view the full conference programme or to receive a free exhibition ticket should visit the website

About CMP Europe Ltd

CMP Europe Ltd. has more than 20 years of experience in producing industry leading, business-to-business events and publications that reflect the rapidly changing and diverse market of IT. The Company remains at the forefront of the industry by continuously developing existing events and adding new products to its portfolio. CMP’s current successful events and publications in the UK include Computer Telephony Europe magazine and Networks telecom, Webcom, GIS and Call Centre Expo events.

CMP Europe Ltd is a leading provider of business to business marketing services and information to the hi-tech markets of IT, electronics and games. The expanding range of events, publications and on-line services benefit from CMP’s strong industry focus and, as part of CMP Media Inc, a unique global and regional reach. CMP Europe was formerly the IT, electronics and games interests of Miller Freeman UK. Further information about CMP Europe can be found at

CMP Media Inc.

is part of United News and Media plc. Further information can be found at

For more information, please contact:

Nicola Cannie

PR Executive

Tel: 020 8987 7704


This press release was distributed by ResponseSource Press Release Wire on behalf of CMP Europe Events in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit