When the American Red Cross approached 3 SIDED CUBE in early 2014, they were looking for a solution to combat the significant drop-off of blood donors in the US. They wanted a mobile platform booking system that would encourage, motivate and engage potential and existing blood donors, allowing them to save lives across the country. With blood bank reserves running low and a slightly outdated outreach program, we needed to give the American Red Cross the tools to help them continue the great work they had done so far. UK based digital agency 3 SIDED CUBE developed an innovative mobile solution that has won several international awards including a Webby for Best Health App but more importantly helped to bring in over $70million in revenue for the charity.
The challenge
Working alongside the American Red Cross we...
