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A quiet revolution in Manchester's Media Industry

The northwest of England's media industry recently came under attack by what is being described as a 'quiet revolution'...

After months of preparation, scores of meetings and hundreds of man-hours in pulling the project together, 69 Magazine has finally been released into Manchester, Liverpool, Leeds and Sheffield, with glittering parties thrown across the region to mark the official launch of this independently operated lifestyle magazine.

The fashion and lifestyle guide has lofty ambitions in giving Manchester and the wider north-west region a title that they can be proud of; a title that reflects the growing stature of the cities and the changes taking place within it on a day-to-day level. And it looks set to do just that…

It is a formula that has worked supremely well in the midlands for 7 years. Started in 1999, the team have honed the magazine and created a slick and glossy lifestyle title that is now officially recognized as the Biggest Free Regional title in the UK. It is this wealth of experience coupled with local know-how that they bring to the region.

This experience is backed up by regional editors in each of the respective cities – Liverpool is fronted up by PR supremo, Jayne Moore (Liverpool@69-247.com) and Manchester by Society Jounalist, Ruth Allan (Manchester@69-247.com) in tandem with a concerted push from the founders of the magazine, one of whom has relocated to the region to develop this project.

Together the 69 team create a national-standard title created exclusively by the region’s hottest emerging writers and photographers to give a real understanding and showcase of the area in which it circulates.

The launch issue saw the magazine break new ground. In appealing to an audience of hip, affluent, urban, bright young things, it smoothes over old rivalries between its core cities – instead creating a dialogue with a generation of city-hoppers that work, live and socialise across the region’s key urban centres.

“Our readers don’t stay within one city. They might live in Liverpool but nip across to Manchester for a hot pair of shoes or a haircut. They might live in Leeds but come across to Liverpool to go clubbing. Gone are the days of people living, working and socialising in one city. Magazines that concentrate on just one city are insular dinosaurs”, says Editor-In-Chief, Kevin Urquhart.

It is this slick recipe that saw launch edition support from some of the biggest and most influential brands in the region - Harvey Nichols, Bacardi, Clerk & Teller, Lacoste, Tiger of Sweden as well as scores of more regionally focused businesses.

Editor-In-Chief, Kevin Urquhart comments, "It has taken an immense amount of work to get this project off the ground in the region, but we are incredibly proud of what we have acheived so far and the feedback from local businesses and readers has been nothing short of exceptional. It is early days, but it seems that the region has been crying out for a regional, fashion and style-focused magazine that hits the young, affluent, bright young things in the region. We are editorially driven and plough an enormous amount of effort into making each seasonal edition as vibrant and fabulous as it possibly can be. Because this edition covers Manchester, Liverpool, Leeds and Sheffield, there certainly is no shortage of stories to feature!"

He continues, “We recognize that to make it work, it needs YOUR support. It is our job to showcase the very best that the city and region has to offer. To promote it in such a way that it not only gets local people to re-think their pre-conceived ideas about their city but encourages outsiders to visit and enjoy this spectacular region”.

Notes:-

For more information or comment, please contact the Editor-In-Chief, Kevin Urquhart on Kevin@69-247.com or call 077137 40272.

The second edition of 69 comes out March 5th 2007. It will be produced 5 times per annum thereafter and distributes 30,000 copies per edition.

All Advertising Enquiries should be made via the Editor, Kevin Urquhart.
All PR Enquiries should be made via the Deputy Editor, Becci Vallis on becci@69-247.com or via the respective regional editors.