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Africa Collection collect Ubuntu award

Africa Collection faced a tough Dragon’s Den style panel, led by Duncan Bannatyne, to win the coveted 2010 Ubuntu Awards. The independent Tour Operator walked away with the £25,000 prize which was presented by the Minister of Tourism for South Africa Marthinus van Schalkwyk at the World Travel Market in London.

Their 'South Africa - Expect the Unexpected' campaign focuses on the country's many opportunities for activity and adventure travel. "Adventure is one of our major messages for the coming year," said Lebohang Mokhesi, UK Country manager for South African Tourism, "so the focus on Africa Collection's exciting new adventure programme (featuring adrenaline sports, camping safaris and voluntourism, among others) was a major plus-point in its proposal that, together with its highly original and well-researched 'teaser' campaign, were enough to convince us that this was indeed a company...

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