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Virgin Holidays has contracted Underwired* to redesign its website

Underwired* will redesign and enhance the Virgin Holidays website.

Virgin Holidays is looking to increase its online sales and improve the promotion of Megadeals, its discounted holiday service. By having a fresher look and feel, it is intended that the customer call to action will be stronger. Megadeals will have better linkage around the site.

Underwired* was successful in securing the Virgin Holidays’ business in a four way pitch. The pitch was led by Underwired* Creative Director, Jason Holland, and Head of Planning, Lazar Dzamic.

Felix Velarde, CEO of Underwired*, said : “Working with Virgin Holidays on such an important project, is exactly where Underwired* wants to be. Being awarded this site redesign project which is so key to Virgin Holidays’ business, is confirmation of our commitment to high planning and design standards.”


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