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• British adults love to snack, eating on average two, three or more snacks or treats per day
• The British diet is moving away from main meals, with 25 to 44 year olds most likely to eat four or more snacks per day instead
• Yogurt is the only popular snack food considered both delicious and healthy by British consumers

According to a survey of UK adults, British consumers are eating on average two snacks or treats every day, with one quarter of adults eating three or more. Consumers who eat four or more snacks are significantly more likely to be between the ages of 25 and 44 years old, potentially signalling a growing trend of younger consumers moving away from a diet based around main meals towards one anchored in snacking. The research, released by the newly-launched Yogurt Council, was conducted amongst 1,000 British consumers aged over 18 to understand the UK consumers’ attitudes and habits towards snacking.

The Yogurt Council...

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