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Chris Li, co-founder/CEO

ISIS Equity Partners (“ISIS”) has completed an £8.5m investment in or (“the Company”). is a fast growing online bathroom products retailer employing 96 staff at its Coventry based headquarters.

The Company designs and sources its own product, supplying direct to consumers via its website, which is the fastest growing online bathroom retailer in the UK according to Google and Hitwise data.

The business was founded in 2006 by Chris Li and Vicky Wang, and since that time has...

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