A £25 bonus is being offered to anyone who applies successfully for an Alliance & Leicester Premier Current Account via the bank's website at www.alliance-leicester.co.uk.
The £25 is on top of the standard Premier benefits - which include free annual worldwide travel insurance worth about £80, an overdraft rate of 0% for 12 months and a credit interest rate of 2.12% AER.
Ewan Edwards, Head of Current Accounts at Alliance & Leicester, said: "Our £25 offer to internet users may catch the eye but applicants will soon find the value of the other Premier benefits quickly mount up, too. In fact, we reckon a customer switching from one of the 'Big Four' will typically save around £140 within the first 12 months of opening a Premier account*."
For anyone wishing to switch to...