London, 15th November 2017 – Distinguished business advisor and commentator Allyson Stewart-Allen has been elected to the Chartered Institute of Marketing (CIM) Board of Trustees, which oversees and regulates the profession’s overall governance in the UK and overseas territories.
Allyson was one of ten candidates that stood at the 2017 election, and received the joint highest number of votes for her three year term, which starts following CIM’s AGM on 7 December.
Founder and CEO of International Marketing Partners, {{Allyson is a renowned advisor, author, speaker, broadcaster and educator whose expertise in brand internationalisation is sought by leading businesses}} globally. A Californian based in Europe for over 25 years, she has advised more than 200 businesses in 26 countries including Aegis, BAE Systems, Burberry, Cadbury, Coach, HSBC, Lufthansa, NBC Universal, SAB Miller and Shell.
Allyson’s business insight is widely sought by international media outlets in the UK, EU and US. As well as having a four year slot for Sky News as The Muse of Marketing, she has appeared on several television shows including CNBC’s The Business Class and BBC’s The Apprentice – You’re Fired for the past 3 seasons. Other media outlets applying her insights include BBC News, ITV News, CNN, The Financial Times, Bloomberg, USA Today, Business Week, The Wall Street Journal, Newsweek and Fortune magazines.
Commenting on Allyson’s election, Leigh Hopwood, Chair of the Board of Trustees, said, “Allyson is a savvy business woman with extensive international marketing expertise. Having this skillset on the CIM Board supports its strategic position as the global leader in enabling professional marketing and business advantage. In a world of increasing competition, transparency and change, where finding a valued business advantage has never been more challenging for our members, Allyson’s experience across not just marketing but exports, political affairs and international trade will make her an asset to the team. I am delighted that the CIM membership recognised Allyson as a person that can deliver enormous value and elected her to the Board of Trustees.”
Allyson Stewart-Allen, CEO, International Marketing Partners, added, “I’m delighted to have been elected to the Board as we know Marketing has the potential to be the commercial engine of a business and which is often under leveraged. Being a Trustee gives me the chance to help us change this, to continue extolling its benefits to businesses and the media in Britain and internationally.”
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About International Marketing Partners
International Marketing Partners was founded in 1991 by marketing expert Allyson Stewart-Allen to help organisations successfully internationalise, expanding their reach to extract more value from their markets and products.
A Californian based in the UK for more than 25 years, Allyson has advised more than 200 businesses in 26 countries. She is co-author of best-selling book Working with Americans.
For more information, follow @museofmarketing or visit www.intermarketingonline.com.
Contacts
Allyson Stewart-Allen
Mobile: +44 (0)7785 25 40 60
Office: +44 (0)20 7828 9400
Jacqui Green
Mobile: +44 (0)7885 270 349
Email: jacqui@jgmpr.com
