The most surprising news to come out of Baselworld (the main Jewellery Wholesale Fair) this year was that, as of July 2018, Chopard will be using 100% ethical gold in its jewellery and watches. For such a big brand to make such a significant commitment is cause for celebration, and a big step forward for the ethical jewellery movement. But it has left many wondering: what actually is ethical gold?
I have been committed to ethics in the jewellery sector for more than 12 years and, for me, the definition is pretty simple: it is gold that is sustainable. In my business, there are currently three options that meet this criteria – certified Fairtrade gold, certified Fairmined gold and Read full release