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The following information comes from a recently completed survey looking at some of the methods certain companies are using to grab customers away from their competitors. The travel sector was used in the survey for a number of reason, not the least of which is the size of the sector on the internet and that the number of people using the internet to plan and book their holidays and other travel is one of the fastest growing.

Findings: More than 50% of the UK's leading tour operators, travel portals and travel agencies have their brand names used by others - often direct competitors and major companies at that - in Internet pay-per-click advertising campaigns. As pay-per-click advertising has rocketed in the last 12 months and shows no sign of slowing, advertisers use this practice of 'brand name interception' to divert searches for known brand names to their own websites.

These potentially explosive findings are the result of an extensive survey run...

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