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Alloy (, an industrial design consultancy with a leading track record in communications design and PMN (, the independent mobile market intelligence firm, have announced the results of an extensive research and product design collaboration at the World Handset Forum in San Diego, 8 - 9 December 2004.

With the handset industry facing a growing challenge to differentiate and maintain the perceived value of its products, Alloy and PMN believe there is a need to challenge existing thinking in mobile phone design. Alloy’s concept models demonstrate an alternative approach to the product design of mobiles, driven by a deep understanding of real user lifestyles and requirements.

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