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Planview Hosts Fifth Annual PIPELINE Conference & Hub for Innovative Product Development

READING, UK – April 29, 2014 – Planview® will host the fifth annual PIPELINE – The Virtual Conference & Hub for Innovative Product Development – on June 6, 2014. This award-winning, online event will feature keynotes by innovation experts Michelle Greenwald and Braden Kelley discussing how organisations can spur innovation.

Keynote Topic: “Catalyzing Innovation for More Methodical, Complete and Creative Ideation”

Presenter: Michelle Greenwald, a professor at the NYU Stern, Columbia, and IESE Graduate Schools of Business in New York, CEO of Inventours™, author of “Catalyzing Innovation”, and former Fortune 100 marketing executive.

Description: Michelle will discuss her breakthrough idea development model that helps organisations create, launch and grow new products and services systematically. Quite simply, it provides a framework for innovation. Michelle will share how the model can be applied to businesses. She’ll speak about the Inventours™ program designed to help global executives benchmark leading innovators around the world for new product development process improvement insights.

Keynote Topic: “Why Building an Innovation Culture Is Hard and Five Things to Make it Easier”

Presenter: Braden Kelley, author and innovation expert

Description: When it comes to innovation, far too much emphasis is placed on creativity, ideas and products. Innovation requires more than 'aha' moments. Innovation is a team sport, not an individual one, and while it may be easier for our reptilian brain to understand a single innovation hero, the truth is that every innovation figurehead from Steve Jobs to Thomas Edison had a whole lab or team of people behind them making the real innovation happen. In this session we will investigate what it takes to build a successful team of capable innovation practitioners and contributors that will effectively form a strong and sustainable innovation culture to power success for the organisation, not just for the moment, but for the lifetime of the organisation.

With more than 4,000 participants from 95 countries over the past four years, PIPELINE offers product development practitioners access to experts as well as practical information they can use right away – all from the comfort of their desks. From idea to launch to end-of-life, the content will appeal to any professional involved in the end-to-end product development process. In addition, the newly designed PIPELINE virtual platform serves as a resource center for 12 months following the live event with new content each quarter. Registrants to the conference get a free access to the resource center. PIPELINE 2013 was named Event of the Year category in Best in Biz Awards for virtual conference on innovative product development. For more information and to register, visit

About Planview
Planview is a global leader in portfolio and resource management, helping organizations drive results by optimizing the capacity of their finite people and financial resources. Market leaders across every industry rely on the company’s cloud solutions to manage portfolios across IT, product development, services and finance. Planview’s singular focus fuels a deep commitment to innovation and customer success. For more information, visit

Julie Kirby
Ascendant Communications
07956 955625