Temperatures may have been in the low digits over the weekend but Saturday saw the UK’s small businesses community benefit from the warmth of the British public who were out in force to support Small Business Saturday (3rd December 2016).
According to an American Express commissioned survey* undertaken in the 36 hours following Small Business Saturday, an estimated 717 million GBP was spent with small businesses across the UK. This was up 15% on Small Business Saturday last year with over half (57%) of those aware of the day saying they spent more than usual.
Over 80% of all local authorities covering the country actively supported the campaign on the day in a variety of ways, from staging or supporting small business events to offering free parking.
Positive consumer sentiment and support to small businesses was echoed through social media. Over 130,000 tweets were sent on the day itself reaching more than 120 million people, with...