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The latest UK consumer magazine report from global media assurance agency BPA Worldwide published today for PORTER shows the changing ways in which readers are interacting with consumer magazines and the new metrics being measured by brands to satisfy the needs of advertisers.

The BPA report outlines the print circulation for PORTER (170,038) showing the strong position the magazine holds. In addition to circulation, it also details a broader range of metrics presenting a more detailed and rounded picture of the brand.

For PORTER - the award-winning global and entirely shoppable fashion magazine published by THE NET-A-PORTER Group - BPA has also analyzed the reach and impact of the title's innovative digital shopping experience. PORTER readers are able to shop directly off the pages using the NET-A-PORTER shopping app or via the brand's iPhone and iPad apps in real-time and experience delivery within hours, bringing a level of interactivity and innovation not seen in other magazines. BPA has also audited PORTER's social engagement across Facebook, Twitter, Instagram and YouTube to demonstrate an even deeper engagement with the magazine across all platforms.

BPA's consumer magazine audits adhere to stringent standards. In addition to verifying paid, controlled, or any combination of paid and controlled circulation (including print and digital editions), media owners can add additional audience channels, including face-to-face and online platforms, in a single Brand Report.

"Increasingly media owners recognize the importance of creating an approach to advertisers that reflects the reality of their brand," commented Francis Stones, BPA's European Director. "That means it's not always about the print product but about transparently showcasing your brand's reach across all channels, which is what these high-profile publications are taking a lead in doing. We are pleased to be working with PORTER in leading the way in audience verification."

"We are delighted with the results of our first official audit with BPA Worldwide showing an outstanding growth for PORTER of 10% year on year," commented Tess Macleod-Smith, The NET-A-PORTER Group's Vice President of Publishing & Media. "BPA Worldwide was the perfect partner to work with us on our first official audit. They have a deep understanding of the complexities of an international circulation and experience with a broader range of metrics - such as the impact of PORTER's innovative digital shopping experience - which are key as they set PORTER aside from traditional fashion magazines and reflect our true and bespoke brand reach."


About BPA Worldwide

BPA Worldwide is in the business of providing assurance. For 80+ years as a not-for profit assurance service provider, BPA was originally created by advertisers, advertising agencies and the media industry to audit audience claims used in the buying and selling of advertising. Today, BPA is a media assurance agency, verifying audience and reach data across all print, digital and live media to give publishers a platform to showcase their brand and provide trusted data to their advertisers.


PORTER, which launched in February 2014, is the only women's fashion magazine to offer a truly global perspective. Edited - and launched - by high-profile British editor Lucy Yeomans, the game-changing luxury fashion magazine, which combines the intimacy of print with a state-of-the-art digital shopping experience, is sold in 60 countries with a print run in excess of 350,000 and is published by The NET-A-PORTER Group. The Group's Vice-President of Publishing & Media, Tess Macleod-Smith is responsible for the commercial success of the magazine. PORTER celebrates and is aimed at stylish, intelligent women and offers readers a unique global curation of fashion, lifestyle and beauty. Cover stars have included some of the most iconic women in the world from supermodels Gisele B√ľndchen, Christy Turlington and Karlie Kloss, to music phenomenon Lady Gaga, Oscar-winning actress Cate Blanchett and British actress, Emma Watson. In 2015, PORTER was named Magazine of the Year at the British Media Awards, Game Changer of the Year at the British PPA Awards, International Fashion Magazine of the Year at New York's Fashion Media Awards and Consumer Fashion Magazine of the Year at the Folio Show Awards in the US. PORTER's Editor-in-Chief Lucy Yeomans was named Editor of the Year at the British Magazine Society of Editors.

Media Information:

Howard Robinson
Director, Astute Marketeers
T: 0203 603 5212