Skip nav

F1 Fever Grips Atia Communications

On the 1st February, Atia Communications installed the state of the art 3CX ( IP Communications Platform at the headquarters of Lotus Racing in Norwich

Atia Communications have been engaged by IP Telephony manufacturer 3CX, to install their IP Telephony Solution at the UK head quarters of F1 Racing Team, Lotus Racing. Lotus Racing is one of the newest entrants into the 2010 F1 World Championship and launched their campaign at the Sakhir Circuit in Bahrain. Lotus F1 Racing achieving positions 15 and 17 at the Bahrain G.P. and finished an impressive 13th in Australia.

On the 1st February, Atia Communications installed the state of the art 3CX ( IP Communications Platform at the headquarters of Lotus Racing in Norwich. A total of 150 staff went live at the Norwich location and this number is likely to increase to 300 users encompassing remote services at all 19 race venues.

Atia Communications are truly excited about the forthcoming 2010 Formula One season and feel privileged to be working with a team so rich in motorsport heritage. Anticipating a great Formula One season, Patrick Copping, Commercial Director at Atia said ‘it’s F1 fever across all our sites and many within our team are massive fans of the sport. The customer requirements are relatively complicated and the unique situation does pose several interesting challenges. The operations will be 24/7 and will cross several time zones as the championship unfolds. However, Atia Communications are well used to dealing with complex customer scenarios and our team have built a bespoke system which is able to cope with all the demanding telecommunications requirements of a customer such as Lotus Racing’.
Stephen Corrigan, UK Managing Director at 3CX commented. ‘Atia Communications were chosen to deploy the 3CX system at Lotus Racing largely down to their extensive knowledge of the 3CX product and their proven track record in the delivery of multi site IP Telephony installations. The project was rolled out in a matter of weeks, with Atia managing the entire deployment. The Lotus Racing team are delighted with the outcome and are expecting to see significant growth in the system.’

The 3CX system was a natural choice for the Lotus Racing Team, the expected benefits include;

• Significant reduction in mobile call costs. It is expected that a large proportion of international voice traffic will be sent over intercompany VoIP circuits, significantly reducing the need for mobile communications.
• A ‘company wide’, universal telephony platform that will deliver voice services and voice applications to the entire Lotus F1 Racing team, regardless of location and function.
• Advanced functionality such as call recording, conferencing, unified communications and integration, all out of the box.

The Lotus F1 Racing team have announced the drivers for the 2010 season and Italy’s Jarno Trulli, Finland’s Heikki Kovalainen and Malaysia’s Fairuz Fauzy have joined the team to spearhead driving duties for its debut Formula 1 season in 2010.

About Atia Communications:
Established in 2005, Atia Communications are a leading provider of Communications services to SME’s and Mid Sized Corporations. Atia Communications are a Microsoft Voice Partner specialising in the deployment of Voice Services. Over the past 3 years, Atia Communications have grown rapidly, achieving triple digit growth annually.
Atia Communications are also a member of the Carbon Neutral Company, Carbon Neutrality Scheme and an equal opportunities employer.

About 3CX:
3CX is the developer of 3CX Phone System – an open standards unified communications platform for Windows that works with standard SIP phones and replaces a proprietary PBX. 3CX is more manageable and can deliver substantial cost savings besides increasing productivity. 3CX Phone System for Windows, has earned Windows Server Certification and has received numerous awards, including The Gold Award, the Windows IT Pro magazine 2008 Editor’s Best Award and a Best Buy Award by Computer Shopper Magazine. 3CX has offices in the UK, USA, Germany, Cyprus, Malta, Australia and Hong Kong. For more information visit :

For further information:
Patrick Copping
Commercial Director
D: +44 (0) 2920 0 22204
M: +44 (0) 7739 765344