Retailers are using Black Friday as a tactic to lure shoppers back to the high street before Christmas, sector experts at trade credit insurer Atradius report.
Black Friday is hoped to kick-start the Christmas shopping season and encourage consumers to return to in-store shopping after lockdowns have driven the shift to online.
With the widespread shutdowns and restrictions in the first quarter of 2021, senior underwriters at Atradius believe the delivery of a strong Christmas performance from retailers is more important than it ever has been. The period between October and December – known as the “Golden Quarter” - usually sees retailers bringing in around 40% of their annual takings but Atradius reports the percentage is likely to be even higher this year. While Black Friday is hoped to be a catalyst for Christmas spending, Atradius reveals consumers may not bag as many bargains as...