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Apathy and high prices leave 55% of brits without life insurance

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Despite rising levels of financial commitment, British adults are rejecting the peace of mind offered by life insurance, a new study has found.

A YouGov poll of more than 2,000 people, conducted on behalf of discovered that 55 per cent of adults do not have life cover, despite the protection it offers for family members who could struggle financially or even lose their home in the event of a death.

Cost was the primary barrier to purchasing cover, with 39 per cent of those without life insurance saying ‘It’s too expensive’. Worryingly, almost one in five people, at 19 per cent, said that they have ‘never thought about it’. The research also highlighted that certain groups of people are more likely to lack cover – even though they may in fact have a greater need. For example, 61 per cent of divorced/separated adults had no life insurance, and those living with a partner were more likely not to have a policy (55% said they had no cover) than those who were married (45%).

The research also revealed high levels of uncertainty around the option of placing life insurance in trust, so that inheritance tax does not apply to the pay out. Only 10 per cent of respondents with life insurance said that their policy was held in trust. 48 per cent said that their cover was not, and a further 43 per cent either did not know if this was the case, or were unclear as to what ‘held in trust’ means.

Of those who did have life cover, top reasons for buying it were as follows:

• To cover the mortgage if I pass away (54%)
• For peace of mind for my partner (44%)
• To ensure my children’s financial security/future (31%)
• To cover debts/loans if I pass away (22%)

Only 58% said they had reviewed their life insurance in the last five years.

The research was conducted on behalf of Beagle Street, a new life insurance brand that sets new standards for the purchase of life cover in the UK. Offering instant cover online, without the need for medicals, dramatically reduces the time needed to take out a policy by using innovative technology and simple, jargon-free language. This level of simplicity means that the customer saves on their premium.

Matthew Gledhill, Director of Beagle Street, said: “Far too many Britons are at risk of financial difficulty should an adult in the household pass away. The average UK household owes more than £55,000 , and many of them have no provision in place. People think that life insurance is too expensive – or have never even thought about it. That’s why Beagle Street is so committed to making life insurance simple, affordable and easy to buy. You can be covered in just 11 minutes, and with prices from less than £3 per month, we will make buying life insurance as quick and convenient as car or home insurance.”


For further information please contact:

Louise Sambells
PR Manager
BGL Group
Telephone: 01733 374 442

NB: All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,020 adults. Fieldwork was undertaken between 27th - 30th April 2012. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).About Beagle Street

Beagle Street is part of the BGL Group, founded in 1992.

With over 4 million customers, and 2,400 employees, we’re one of the UK’s largest personal lines insurance groups. We’re online-focused and responsible for some of the UK’s best known financial brands.

Launched in 2012, Beagle Street combines our online know-how and our partnership with underwriters Scottish Friendly Assurance Society Limited.

With more than 150 years’ experience, Scottish Friendly looks after over £800 million assets (as at 31/12/11) for more than 450,000 existing policyholders.

Beagle Street gives you:

• Instant decision in an average of 11 minutes – no medicals required
• Ability to buy online for immediate cover
• UK-based telephone assistance during application process
• A simple opportunity to place the policy into trust – enabling sums assured to be released prior to probate and inheritance tax

For further information please visit

1, Based on a snapshot as at April 2012, part of a survey by Credit Action