NEWS RELEASE – for immediate release
HIGHER EDUCATION FORFEIT COST SAVINGS OF E-RECRUITIMENT
A report published today (25 January 2007) reveals that 72% of UK Higher Education (HE) institutions do not measure their recruitment budgets whilst 48% do not measure the effectiveness of their recruitment advertising. Without an investment in IT infrastructure, staff training and a change in attitude, HE institutions will be unable to enjoy the significant savings offered by e-recruitment.
www.jobs.ac.uk, who commissioned the report for a conference today at The University of Warwick, warn that whilst 68% of institutions surveyed are using some e-recruitment methods, the sector is lacking a long-term strategic view of recruitment both on and offline.
As HE budgets become increasingly tight, this picture could have severe consequences for the sector in the future. In a global HE marketplace, cost-effective and engaging recruitment advertising – in print and on the Web - will be essential for recruiting the best staff. These staff go on to secure high research ratings which in turn attract high caliber students especially from the lucrative overseas student markets. As universities come under increasing pressure to improve their competitiveness, their ability to attract star employees will become a key battleground for many institutions.
Andrew Gordon, director at jobs.ac.uk urges the sector to take action: “HE institutions have responded innovatively to the challenges they face but future progress could be stalled if the sector does not develop a clear recruitment strategy. The sector needs to keep up with new recruitment techniques used in the commercial world or risk missing out on the best candidates. HE institutions must secure the best staff in order to attract students from the UK and from abroad.
“E-recruitment and online advertising are useful tools to improve efficiencies. We do not recommend using online recruitment advertising methods in isolation, but rather as part of an overall, targeted recruitment strategy that can be measured for its effectiveness. One straightforward thing each institution could do is to start measuring the effectiveness of its advertising. This can simply be done by asking candidates where they saw the job advert and then only advertising in those media that actually attract candidates.”
48% of HE institutions did not monitor the effectiveness and cost of recruitment methods, and a further 9% of the institutions that did, did not analyse the information for strategic purposes.
Attracting the best candidates was the most frequently identified challenge for HE Institutions (31% of those interviewed), and 15% stated keeping up to date with the necessary legislation such as equal opportunities as the biggest challenge.
Eddie Procter, recruitment manager at the University of Bristol who was interviewed for the report says: “People are increasingly using the web for finding all sorts of information, including searching for jobs. To help ensure that we remain able to attract the best candidates for our research vacancies we have moved away from print advertising and developed a recruitment advertising strategy that optimises the latest developments in web based recruitment.
“This approach has proved to be a much more cost-effective method to reach our target audience in more innovative ways. It has also enabled us to be more informed and pro-active in how we spend our advertising budget.”
jobs.ac.uk have organised today’s conference at the University of Warwick to demystify online recruitment amongst the HE sector, identify the challenges HE recruiters face in planning their future recruitment and share best practice, ideas and experiences. The conference will advise institutions how they can get more value for money from their advertising and take advantage of the potential cost savings and improved efficiencies of e-recruitment.
jobs.ac.uk, the leading jobs board in research, science and academic related professions commissioned the report with AdsFab - the advertising agency owned by the UAG set up to serve the HE sector. The research was carried out by independent market research company QUAD research and 91 UK HE Institutions answered questionnaires over the telephone, online or through face-to-face interviews.
Electronic and hard copies of the report ‘Towards an E-recruitment Strategy for Higher Education’ are available at www.towardserecruitment.co.uk or by calling 024 7657 4064.
Notes for Editors:
For further information, copies of the report or to arrange interviews please contact:
Gail Buckle or Bridget Taylor at BOTTLE PR on 01865 882988
firstname.lastname@example.org or email@example.com
'Towards an e-recruitment Strategy for Higher Education’
Thursday 25 January 2007
9.30am – 4.30pm
Warwick Conferences Scarman
Gibbet Hill Road, Coventry CV4 7AL
Emma Parry, Research Fellow, Cranfield University will speak on the move to online recruitment
Steve Halford, Managing Director, Work Communications will speak on employer branding
Fraser Murdoch, emap, will share experience of print advertising versus online advertising
jobs.ac.uk is the leading online jobs board for jobs in research, science and academic related professions.
At any one time there are on average 3,000 jobs listed on the easy to navigate website and 40,000 jobs are listed over the course of a year. jobs.ac.uk has over 150,000 registered users and 450,000 visitors a month.
Since launching in 1998, jobs.ac.uk has grown to become the leading recruitment site in the research, science and academic sectors, attracting the most qualified and talented people from the UK, Europe and across the world and often those who are willing to relocate for their ideal job.
Created by The Universities Advertising Group (UAG) - a collection of UK universities working together to procure cost-effective recruitment and course advertising, and with its web site operated by Warwick University, jobs.ac.uk has an inherent knowledge of the Higher Education sector. Current advertisers include the BBC, Google, and the Universities of Oxford and Cambridge.
The jobs.ac.uk service offers a cost effective alternative to print media and has a wider reach. Job specifications are emailed directly to potential candidates and the internet can be used daily in lunch breaks for example – this is easier to do when currently employed than reading the papers.
Jobseekers have an excellent chance of finding a quality job through jobs.ac.uk because of its skilled categorisation and quality checks. All adverts are checked in detail, placed carefully in the most appropriate sections and made live within two working days. Daily or weekly email updates are sent to each subscribed jobseeker about positions relevant to them and jobseekers are given direct access to the recruiters. These services offer jobseekers piece of mind that they are not missing any jobs or opportunities.
jobs.ac.uk has an open culture. They have an office webcam, answer jobseeker emails in person, use videos on the web site from recruiters and themselves and provide account handlers for customers. They also run free training and networking events for clients on topical and practical subjects including discrimination in recruitment.
About QUAD research & AdsFab
For further details on the partners go to www.quadresearch.co.uk and www.adsfab.com. AdsFab are the advertising agency owned by the UAG set up to serve the HE sector. QUAD research offer independent market research services to a range of public and private sector organisations.
NEWS RELEASE – for immediate release