Toddler channel BabyTV has limited playlists to one hour in a new category of programming called ‘Safe Small World’ which is designed to help parents manage how long toddlers spend watching screens, moving in line with the UK government’s new guidance on screen time for young children.
Within the new category ‘Safe Small World’, all playlists on BabyTV’s YouTube channel - featuring popular characters such as Billy Bam Bam, Charlie and the Numbers, Oliver and The Cuddlies - are capped at one hour, making it easy for parents to ensure their child remains within the recommended daily screen-time guidance.
‘Parents are being told to limit screen time, but they’re rarely given practical tools to help manage it,’ says Tamar Eldar, Global Content Manager at BabyTV, ‘Safe Small World’ is a simple way to make that guidance easier to follow.’
BabyTV believes that while the debate around toddlers and screens has focused heavily on time limits,...
