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Undercover Economist, Tim Harford headlines as UK’s largest data event, Big Data LDN returns

22nd and 23rd September - Olympia London, England - The UK’s largest event for the booming data analysis and management market, Big Data LDN (London) will rewelcome global data leaders in person with the theme, most relevant to the post-lockdown era, of taming “data demons”.

Big names for Big Data
Since Big Data LDN’s inaugural 2016 event the attendance has grown rapidly from 3,000 delegates in the first year, with 8,000 attendees expected this year.
During its history, experts and thought leaders have spoken out at Big Data LDN about the present and future of data, including Wikipedia founder Jimmy Wales, Alan Mak MP, chairman of the Fourth Industrial Revolution Parliamentary Group and Cambridge Analytica whistleblower Chris Wylie.

This year, Big Data LDN 2021 welcomes the world’s most famous authority in Behavioural Economics: the Undercover Economist, author and award-winning Financial Times columnist, Tim Harford OBE. His keynote speech will be followed by a glittering cast of speakers, including AWS, Snowflake and Lloyd’s Bank, as well as the ongoing support of the Government’s Office for Artificial Intelligence.

Free expert learning and development
This year’s edition places emphasis on making data work harder to help post-pandemic recovery, scale business operations, and gain strategic insights. At the event, delegates will hear from over 180 world-class expert speakers in eight technical and business-led conference theatres, with real-world use-cases and panel debates.

Bill Hammond, Big Data LDN Event Director, commented, “UK organisations share a number of common pain points around data. They face the same challenges, and are looking for the same solutions: innovative, effective, efficient. The pandemic proved businesses now need to meet their data demons head-on.”

“As UK businesses strive to overcome and thrive in this landscape, Big Data LDN brings together global data leaders and businesses to learn from each other and share guidance and inspiration. This year, we are delighted to welcome back our delegates and celebrate the opportunity to hear from industry leaders, network with fellow data experts and explore innovative technologies with exhibitors.”

Blueprint LDN: All about Cloud-Native Infrastructure
This year Big Data LDN is co-located with a new breakout event, Blueprint LDN, the UK's cloud-native infrastructure community gathering. By registering free for Big Data LDN, attendees will also be able to attend the Blueprint LDN conference & exhibition. Event-Driven Architecture (EDA) leader Solace will host the first day at the EDA Theatre, with a keynote address from CTO/CPO Shawn McAllister.


To obtain more information about Big Data LDN’s virtual event or sign up for a press pass, please email

About Big Data LDN

Big Data LDN, a free to attend conference, is all about providing answers by focusing on the practical steps that organisations should take. Speakers will share their insights on best practice and hard-won lessons on what works and what to avoid. The virtual event will feature 8 seminar tracks from industry experts, as well as keynote speakers. The event will have a compelling blend of strategic guidance, actionable technical insights and thought leadership advice, enabling senior business and IT delegates to tackle their Big Data projects and implement a data-driven strategy.

Complementing the education programme, the Big Data LDN exhibition brings together over 100 leading technology and services suppliers from around the world, providing one-to-one access to expert advice and a wide range of data and analytics products.

See the full 2021 agenda here and register here.

Press Contact - Big Data LDN
Positive Marketing for Big Data LDN
Ines Mitsou|Jake Galland
0203 637 0640