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Over-representing characters that are under-represented is the goal of new online kids book and gift shop Bivowak. Announcing its launch today will stock an inclusive range of storybooks, graphic novels and reference books alongside posters, cards and party invitations for children and young teens.

Bivowak focuses on books with pictures and stock is carefully curated in order to over-index on characters that are less visible across children’s film and TV, kids magazines, down toy aisles or through licensed products and apparel. The store will also support a diverse set of voices and illustrators on its virtual aisles and carries an exclusive range of cards and postcards which are available direct to consumer and retail trade too.

“We read to our children every day and as the books on our bookshelves grew we wanted to make sure that some reflected our family but also the kids and families around us. And that’s really where the idea for...

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