The Smart Marketer’s Guide to Digital Accessibility helps brands attract and retain disabled customers by making inclusion a business strategy.
There’s a 13 trillion dollar market hiding in plain sight. In The Smart Marketer’s Guide to Digital Accessibility, blind author and consultant Sassy Wyatt helps marketers connect with disabled audiences through inclusive content, accessible websites and practical design thinking.
This isn’t a book about compliance, it’s a guide to building brand trust, customer loyalty and better digital experiences for everyone. From accessible landing pages and alt text best practices to social media strategy and inclusive language, Sassy shares step-by-step advice rooted in lived experience.
With the European Accessibility Act coming into force on 28 June, the book’s launch is perfectly timed for marketers who want to future-proof their content and align their campaigns with legal standards while delivering...