Cornwall-Based Beauty Brand Bloomtown is UK’s First to be Certified Palm Oil-Free
April 24th, 2018
FOR IMMEDIATE RELEASE:
Truro –Cornwall-based beauty company Bloomtown Ltd has received Orangutan Alliance palm oil-free certification for its full range body & skincare, becoming the first company in the UK to do so.
Recent news of supermarket chain Iceland’s plans to remove palm oil from its own brand products has put the spotlight on the environmental issues caused by palm oil cultivation, namely the clearing of virgin rainforest in Indonesia and Malaysia, which is driving the extinction of critically endangered orangutans, tigers, elephants and rhinos.
Launched in 2017, the Orangutan Alliance International Palm Oil-Free Certification team is comprised of qualified food, beauty, product development and sustainability experts who wanted to assist through consumer choice on the issue of conflict palm oil. Orangutan Alliance, a registered charity, advocates for consumer choice as well as supports grassroots conservation and forest protection projects affected by conflict palm oil, though profits from their certification program.
“Consumers are now wanting full disclosure in their food beyond allergen declarations for environmental to ethical reasons and we are here to provide that choice.” said Maria Abadilla Founder and Chairperson of Orangutan Alliance
“There needs to be new ingredient solutions coming from the industry including new options, not requiring so much land associated with deforestation.” said Abadilla
Abadilla adds “If demand is where change starts, then it’s up to consumers to change the way they buy and vote to promote transparency in the industry. They should also consider supporting the amazing work that so many NGO’s are doing on the ground while we work for change to occur.”
Bloomtown, which was launched in April 2016 by husband and wife co-founders Medwin Culmer and Preyanka Clark Prakash, joins Canadian beauty brand Loa and Nuttvia brand Hazelnut Spread to get behind Orangutan Alliance’s international palm oil-free certification amongst other well-known brands.
Bloomtown co-founder, Preyanka Clark Prakash, had this to say about her company’s certification:
“We launched Bloomtown out of our kitchen in Cornwall after spending 2 years in Indonesia and seeing a real need for palm oil-free options in the beauty industry. Global demand for palm oil is ever increasing, so we feel that one important way to prevent more virgin forest from being cleared is to reduce overall demand, by raising awareness and offering consumers reasonably priced, palm oil-free alternatives."
Since launching, Bloomtown has earned top ethical accreditations from the likes of The Good Shopping Guide - as well as won Gold at last year’s FreeFrom Skincare Awards, beating out industry giants such as Neal's Yard Remedies.
Bloomtown has received palm oil-free certification for its current range of products, which are also PETA-certified vegan & cruelty-free - and free from parabens, sulphates, phthalates, synthetic colours and detergents:
Artisan Soap Bars
Hand & Body Wash
Roll On Infused Oils
Bloomtown donates 10% of its profits to environmental and social causes.
Notes for Editors:
For more information about Bloomtown Ltd + their press kit, visit http://bloomtown.co.uk Email: Preyanka@bloomtown.co.uk
For more information about Orangutan Alliance Ltd:
Maria Abadilla: firstname.lastname@example.org
Phone: +613 8679 6560
Facebook and Instragram: @orangutanalliance