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Blueair cleans indoor air of pollution

Stockholm, Sweden, November 12, 2015 – The power of Chinese consumption saw Blueair air purifiers hit record sales levels across China as hordes of online shoppers turned November 11 Single Day – China’s ‘Black Friday’ equivalent – into a shopping splurge of epic proportions with retail giant Alibaba sales alone touching US$14.3bn.

“With sales surging up to seven times higher than last November’s ‘Singles Day’, Blueair this year ranked the top selling brand in the air purifier category on both the important and Tmall online platforms! We are excited so many Chinese consumers – from Shanghai to the provinces of Liaoning and Heilongjiang – took advantage of our tailored promotions to invest in their health and wellbeing by buying a Blueair indoor air purifier,” said Sam Li, head of Blueair China operations.

Mr. Li said that during 'Singles Day', Blueair achieved the highest...

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