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A free social networking and resource site called has been launched specifically for
the post-war baby-boomer generation. As well as providing ideas and information, the site will be the ideal mechanism for visitors to keep in touch with far-flung friends and family members this Christmas by
enabling them to share their photographs and news online has been designed by baby-boomers to provide an environment which makes it easy for those over the age of 45 to build their own web presence.

The site’s intuitive format and online help will make it easy for members, even without previous computer experience, to create their own web profile, upload and share their photograph albums, keep friends up to date via blogs and bulletin boards and to connect online with others who have similar interests. also reflects the baby-boomers’ positive and upbeat attitude to growing older, using inspirational personal stories on volunteering, career changes, sabbaticals and adventurous travel as examples of the opportunities and challenges that mid-life can offer. is also a source of information and guidance on a range of subjects such as health and finance and has online clinics dealing with legal and technical issues. Through discussion forums, members
will be encouraged to contribute their own, expertise, opinions and advice – particularly on subjects specifically relevant to their generation.

Competitions and special offers on holidays, services and products will be a regular feature.
“There are nearly 12 million people in this age group and most of them are healthy, active and have disposable income”, said AMG Editor and co-founder, Ron Condon. “They are at a point where they can really enjoy the next stage of their life. As the first baby-boomers are reaching their sixties, we thought the time was right for a site which addresses the challenges they are now facing. As a generation which is approaching ageing with a different attitude to any other, we wanted to raise awareness of the exciting possibilities that lie ahead.

“Also, with divorce becoming more common and families moving apart, older people are likely to become increasingly isolated. Through this new site, with clear online help, we are making it easy for our generation to follow the example of younger ones and to communicate and make new friends and relationships via the internet. Christmas is the perfect time for members to appreciate the benefits of socialising online.

“We have created an environment where people can interact and form support or affinity groups. The aim of the network is to get members sharing ideas, empathising and inspiring each other.”

Users can register free at from December

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For further information, photographs or interview opportunities please call:

Sue Eyles
Bluebird Associates Ltd
01628 638001


Chris Hurley
About My Generation
Telephone:0208 315 6682
AboutMyGeneration Ltd