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MAD Awards Celebrate the UK’s Best Mummy and Daddy Blogs

29 March, 2010: The MAD Blog Awards (The MADs) launches today, and will celebrate the best and brightest Mummy and Daddy bloggers in the UK.

From this morning, people can nominate their favourite MAD blogs for the brand new awards – the first of their kind - which are being held in association with Butlins. Shortlisted finalists will be announced on May 10th, and the winning blogs revealed at an awards ceremony being held at Butlins Bognor Regis in September.

All MADs winners will be chosen by a public vote, with the exception of the Butlins MAD Blogger of the Year, who will be selected from the finalists by an independent judging panel.

Sally Whittle, founder of the MADs and blogger at Who’s the Mummy?, said: “Raising a family is one of the biggest challenges we ever face, and more and more parents are finding that blogs are a fantastic source of support, friendship and inspiration. We’re incredibly excited to have the opportunity to recognise the best of British MAD blogs with these awards.”

Susanna Scott, founder of the British Mummy Bloggers network and a member of the MADs judging panel, said: “We have almost 1,000 bloggers in the BMB community, and our members include some amazingly talented writers, photographers and designers. The MADs is the perfect way to recognise their talent, and for blog readers to share their recommendations with other parents.”

David Moscardini, social media manager at Butlins, said: “We applaud the introduction of these new awards and are proud to be associated with a scheme which will recognise those bloggers that are leading the way. Family is at the heart of everything we do at Butlins and we are delighted to be able to support and interact with parents everywhere.”

The categories for the 2010 MADs are:

1. Butlins MAD blogger of the year (sponsored by Butlins)
2. Most innovative MAD blog (sponsored by BitDefender)
3. Best MAD blog for family fun (sponsored by
4. Funniest MAD blog (sponsored by John Lewis)
5. Best-looking MAD blog (sponsored by simplehuman)
6. Best MAD baby blogger (sponsored by TinyTalk)
7. Best new MAD blog (sponsored by Sitters)
8. Most inspirational MAD blogger (sponsored by Plum Baby)
9. Best MAD blog photography (sponsored by Photobox)
10. Best MAD blog writer (sponsored by Childsure)

Notes to editors:

• Further details about all the categories, the full judging panel, prizes and information on how to enter are available at The MADs are on Twitter at

• The closing date for nominations is April 26th 2010. Winners will be announced in September 2010.

• The MAD Blog Awards (The MADs) are sponsored by Butlins, in association with BitDefender,, Plum Baby, TinyTalk, John Lewis, simplehuman, Microsoft, Sitters, Photobox, Hotel du Vin, Luxury Family Hotels and Childsure.

For further information please contact:

Lindsey Collumbell, Bojangle Communications
Tel: 01372 274 975, Mob: 07717 744719

Andrea Knowles, Butlins
Tel: 01442 203 177, Mob: 07534 996477

Lesley Penniston, Butlins
Tel: 01442 203165