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The five different types of shoppers

London - The latest research by Lightspeed Commerce Inc., the one-stop commerce platform empowering merchants to provide the best omnichannel experiences, reveals that the high street could see a boost later this year with nearly eight in 10 Brits (79%) surveyed shop in person and four in 10 are looking to increase how much they hit the high street shops.

Lightspeed’s study captures the nation's feelings on the costs of products rising in the past few years, with 77% of respondents saying they believe that rising prices for retailers, such as energy bills and rent, are the primary reasons behind increased prices. More than half (51%) of those surveyed do not believe these price hikes are fair.

To counteract these rising costs, shoppers are adopting cost-saving measures such as taking "2 for 1" deals (51%), changing their preferred retailers to find cheaper prices (39%), shopping less frequently than last year (38%), only shopping during sales periods...

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