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Integrated creative marketing and communications agency Brandnation has been appointed by Adoption Focus, an independent charity and adoption agency, to lead communications ahead of National Adoption Awareness Week and into 2026 – a key period for the 2,110 children currently awaiting adoption across the UK.

The agency’s brief spans creative campaigns, public relations, social media and above the line channels, reflecting Brandnation’s integrated marketing and communications offering. Together, the partnership will drive awareness of adoption, tackle misconceptions and inspire more prospective adopters to come forward.

Mary Killingworth, Managing Director at Brandnation, said of the appointment: “Every one of the 2,110 children currently awaiting adoption deserves a loving home. We’re proud to bring...

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