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- Sponsorship buzz tracking tools show who’s leading the race for social success in the “mention marathon” -

(London, 19 July 2012) Brands will be able to track the online impact of Olympics sponsorship campaigns thanks to a data visualisation tool and Twitter tracker launched today. Developed by Brandwatch, the social media monitoring company, and MediaCom Sport, the sports marketing division of MediaCom Worldwide, the online applications analyse Twitter activity surrounding the 25 Olympic sponsors.

The Buzz Board ( – a data visualisation displaying real-time mentions of Olympic sponsors including Panasonic, BA, Samsung, BP, McDonald’s, Coca Cola...

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