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A group of 10 hotels aimed at the mid-market hotel sector are targeting families with a range of child and teen orientated bed and breakfast packages. The move is part of an incentive to draw more families into the hotels by the Butterfly Hotel Group, which owns and operates four brands – Holiday Inn Express, Days Hotel, Ramada and Best Western.

The hotel packages are aimed at those wanting a comfortable night’s stay after a day’s entertainment with the kids. At present there are six fun-packed days out to choose from, which there are plans to expand on in the near future. Whether you’re looking to conquer an assault course high up in the trees in Northampton or go back in time on a steam engine train ride in Peterborough, the hotels have compiled outings to suit all tastes and ages.

Packages include a high wire adventure day at Jungle Parc or a day out at Wicksteed Park in Northampton, when you stay at the Holiday Inn Express Kettering or the Best...

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