Jonathan Orchard, Founder of Buzz Studios, embraced AI technology, not as a replacement, but as a valued team member.
Buzz Studios, a successful marketing agency, carved its niche in the financial services industry. Starting as a small Cambridgeshire SEO provider, Buzz blossomed into a full-service agency with a prestigious client list. Today, over a decade since launch, Buzz is once again at the forefront, this time pioneering the use of cutting-edge AI technology alongside its human team.
The key difference? Founder Jonathan Orchard views AI not as a replacement, but as a valued team member – an apprentice to be nurtured and trained.
From Skepticism to Collaboration
"As a seasoned agency owner," Orchard admits, "I was initially wary of AI. I encountered it years ago at industry events, but back then, it felt abstract. When I first tried AI content creation, the frustration of new tech not quite meeting my expectations led...
