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BRAC has won Silver for the best rebrand of a not-for-profit organisation at the International Transform branding awards in London. BRAC, one of the world's largest development organisations, is widely acclaimed as a pioneer in the alleviation of poverty and empowering the disadvantaged to realise their potential.

In recent years BRAC had undergone rapid expansion in Africa and Asia and its brand and identity had become diffused. BRAC worked closely with International brand consultancy, CDT to develop a new identity and positioning that would present a singular vision and unified message across its growing international footprint of over 10 countries with its outreach of over 110 million people across diverse countries such as Afghanistan, Bangladesh and Uganda.

At a ceremony in London, hosted by former New Labour director of communications and strategy at Number 10 Downing Street, Alastair Campbell, BRAC received the prestigious award for the global...

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