Cabbidder, the UK-wide taxi and private hire marketplace helping taxi drivers and operators reduce dead mileage through live quoting, has appointed James Sorolla as Chief Technology Officer (CTO) and Board Member.
James joins Cabbidder to further develop the existing system while leading the delivery of a new Cabbidder-owned platform, designed to accelerate the company’s technical roadmap, improve scalability, and support future dispatch integrations — making it easier for operators and drivers to access quote requests, share work within the trade, manage jobs, and grow revenue more efficiently.
Cabbidder enables customers to post their journey details once and receive multiple quotes from licensed taxi drivers and private hire operators — helping the trade fill empty return legs and maximise vehicle utilisation, while giving customers transparent choice and competitive pricing. The new platform will further enhance Cabbidder by enabling the trade to...