Skip nav

Recent research has revealed that UK businesses waste £2 billion* a year by not investing in the proven benefits of conversion optimization (*A figure that will rise exponentially)

Businesses are still prioritising website aesthetics over relevancy, a strategy which is costing them £2billion a year. Nearly 65% of marketers admitted that to increase sales revenue they would alter the creative design of their websites, with only 37% choosing conversion optimization. Although conversion rates average at 2% in the UK, only 13% of online budgets are spent on improving this figure, but nearly 40% of budget is spent instead on driving even more traffic.

Massive changes in the industry mean that today’s marketers need to think and act as technologists, behaviourists and scientists which mean that ‘old school marketers’ are becoming business liabilities. Over 65% admitted that sales...

Read full release