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Manchester, England - UK-based marketplace integration startup ChannelUnity has introduced what it describes as a 'world's first' integration between the online marketplace and the Magento shopping cart solution. Until now, sellers on the marketplace would need to manually update their stock levels constantly to keep them in synchronisation with their online store, manage orders from the marketplace separately from their online store orders, check prices of their competitors to make sure they were the cheapest seller and use time-consuming excel spreadsheets to add new products onto the marketplace.

The solution ChannelUnity presents saves time and cost in all of these areas. The service keeps a constant real-time watch on the retailers online store for changes to stock levels, prices and product data, and sends these updates to the marketplace automatically, imports orders from the marketplace back into the...

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