Skip nav

Professionals in Reading, Oxford & Basingstoke look for news ways to make friends in their cities

Successful UK network to launch in Reading, Oxford & Basingstoke area following £260,000 investment deal.

In a survey of over 600 Reading, Oxford & Basingstoke-based professionals aged 25 - 45, conducted by CitySocialising, results showed that 87% of those who had moved to the area within the last 2 years, arriving with no social network in place, found integrating into city life a "slow" and "difficult" process. Meeting new people in Reading, Oxford and Basingstoke, they commented, was “not as easy as they thought it would be.” 90% welcomed a service to help connect them with new local friends to explore the social scene within the various cities.

Plus, 55% of the local professionals in this age group that had lived in these areas for more than 2 years, stated that they would be keen to find new friends in Reading, Oxford and Basingstoke, to go out with outside their usual social and work circles. The main reasons given were because their friends were moving out of the city, were settling down and having children or simply because they had too little time to organise their social lives and that there was no easy way to meet new people from their local area within the city.

Throughout March and April 2009, CitySocialising, the UK's leading online and offline social network for outgoing professionals, embarked on the research-finding mission in Reading, Oxford & Basingstoke to find out about the views and experiences of young professionals in these cities ahead of its plans to launch a network in July 2009, following more than a quarter of a million pound investment deal.

CitySocialising’s growth plans amidst the tough economic climate signal a step away from virtual networking, where users can accumulate thousands of online “friends”, towards making genuine, real world connections and harnessing the power of the internet to reinvigorate local communities and networks.

The views of those polled in Reading, Oxford & Basingstoke reflected the opinions of CitySocialising's approximate 50,000+ members based across 12 UK cities ( with Reading, Oxford & Basingstoke being three of the seven new cities being launched in June and July 2009). Hailing originally from Reading, Sanchita Saha, CEO of CitySocialising, commented:

“Being from Reading myself I know that the people in this area are really warm and welcoming andsocialising in Reading, Oxford and Basingstoke, is a lot of fun. But, as with all cities, the fast pace and transient nature means you cannot always enjoy it can still be difficult to integrate and meet people from your local community. We provide people people new to Reading, Oxford and Basingstoke, a fun and easy way to socialise with other people that have the same interests as them.”

“Plus, the older and busier you get the more difficult it becomes to meet new friends outside your usual network. The results of our research has given us confidence that the network will do a lot of good in the city. Our fast growing member-base across the UK and the recent investment are a great indicator that the CitySocialising network is one that is providing a valuable service to city-based professionals and a refreshing alternative to social networking in the virtual world." Visit http://oxford.citysocialising.com for more information.

- end -

For more information, please contact:

Christian Kudzi, Christian@citysocialising.com Tel: +44 (0) 20 7940 9912 / Mob: +44 (0) 7803 053313

Press Enquiries: Email: press@citysocialising.com or call 020 7940 9911

Editors notes:

About CitySocialising:

Launched in January 2007 with funding and support from the Prince’s Trust, CitySocialising is now available in 19 UK & Scottish cities including London, Manchester,Leeds, Glasgowand Bristol.

The company recently raised £260k of investment from a syndicate of investors and management lead by the London Business Angels Network to fund further growth into new cities, complete the development of the new web platform and initiate marketing.

The second version of the site will include live city event listings, bespoke event creation tools, much improved social networking functionality and a site redesign and alongside Reading, Oxford & Basingstoke,will also launch in further new cities, including Newcastle,Sheffield, Cardiff and Liverpool

Reading research Results: 210 people aged 25 - 45 questioned.

37% of those questioned (78) were newcomers to the city (had been in Reading for less than 2 years)
63% of those questioned (132) had been based in Reading for 2+ years or were Reading locals.
Of the 217 newcomers, 85% (132) stated they found it "slow" and "difficult" to meet new friends to socialise with and integrate into city life.

Of the 217 newcomers, 92% (72) welcomed a CitySocialising Reading, Oxford & Basingstoke network to make meeting new people easier.

Of the 132 ‘locals’, 55% (72) stated they would be keen to meet new people outside their usual social and work circles.

Of the 132 ‘locals’, 55% (73) welcomed a CitySocialising network for the city.

In total, out of all 210 people aged 25 - 45 who were questioned, 81% (170) welcomed the launch of a CitySocialising service for Reading saying that either they or somebody they knew would use the service.


Oxford research Results: 216 people aged 25 - 45 questioned.

59% of those questioned (89) were newcomers to the city (had been in Oxford for less than 2 years)
41% of those questioned (127) had been based in Oxford for 2+ years or were Oxford locals.
Of the 89 newcomers, 79% (70) stated they found it "slow" and "difficult" to meet new friends to socialise with and integrate into city life.

Of the 89 newcomers, 89% (79) welcomed a CitySocialising network to make meeting new people easier.

Of the 127 ‘locals’, 56% (71) stated they would be keen to meet new people outside their usual social and work circles.

Of the 127 ‘locals’, 54% (69) welcomed a CitySocialising network for the city.

In total, out of all 216 people aged 25 - 45 who were questioned, 79% (171) welcomed the launch of a CitySocialising service for Oxford saying that either they or somebody they knew would use the service.

Basingstoke research Results: 206 people aged 25 - 45 questioned.

44% of those questioned (91) were newcomers to the city (had been in Oxford for less than 2 years)
56% of those questioned (115) had been based in Oxford for 2+ years or were Oxford locals.
Of the 91 newcomers, 92% (84) stated they found it "slow" and "difficult" to meet new friends to socialise with and integrate into city life.

Of the 91 newcomers, 89% (81) welcomed a CitySocialising network to make meeting new people easier.

Of the 115 ‘locals’, 54% (62) stated they would be keen to meet new people outside their usual social and work circles.

Of the 115 ‘locals’, 52% (60) welcomed a CitySocialising network for the city.

In total, out of all 206 people aged 25 - 45 who were questioned, 76% (157) welcomed the launch of a CitySocialising service for Basingstoke saying that either they or somebody they knew would use the service.