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Festive study reveals one in four people not looking forward to Christmas this year

Dec 2009: As the festive season gets into swing, the latest findings from a nationwide study by CitySocialising, which questioned 2512 of its members from across the UK about Christmas, have revealed that:

• 61% of people are looking forward to Christmas this year, whilst just over one in five of us (23%) aren’t looking forward to the festive season at all. (17% neither).

• Interestingly, more women (25%) than men (21%) said that they weren’t looking forward to Christmas at all.

• Over half of people surveyed said that the thing they were looking forward to the most about Christmas was spending time with family and friends. 28% said they were looking forward to the parties and celebrations the most and just 4% said that presents were the thing they liked the most about Christmas.

• More men (58%) than women (50%) were looking forward to spending time with family and friends over Christmas the most, and more women (12%) than men (8%) were looking most forward to the food and the presents (women 5%; men 2%)!

• 54% of people said they would be spending less this Christmas because of the credit crunch, with more girls (57%) aiming to curb their spending during this period than guys (49%)

• Overall, the average person buys a total of 8 Christmas presents each year, with 35% spending £11 – £20 per present, 27% £12 - £30, 11% spending more than £50 and 11% spending less than £10 per present.

• Unsurprisingly, women were shown to buy an average of 10 Christmas presents compared to men’s average of 7 presents.

• Dads came off the worst in the gift stakes. When people were asked who they spent the most money on at Christmas, 23% said their partner, followed by 21% who will splash the most cash for their mum, compared to just 3% of people who said they’d be spending the most on their dad this Christmas. Even friends came off better, with 11% of those questioned saying they’d spend the most money on Christmas presents for their pals!

• Guys are more likely (19%) to spend the most money on their friends’ Xmas presents than girls (10%), whereas 26% of girls spoiled their mothers the most compared to just 14% of guys. Also, the results showed that girls were twice more likely than guys to spend the most on their father’s Christmas pressie.

Sanchita Saha, CEO & founder of CitySocialising said:

“Christmas can be a stressful and expensive time and economically it’s been a tough year, so I’m pleasantly surprised to see that such a large majority of people are looking forward to Christmas this year and that so many are going to be more careful with their spending. I feel sorry for fathers everywhere however, but glad to hear that at least girls will be spoiling their mums this Christmas!”


Media enquiries

Sanchita Saha, founder of CitySocialising is available for interviews. Contact the press department at CitySocialising on 020 7940 9910 or

About CitySocialising

Founded by entrepreneur Sanchita Saha in 2007, CitySocialising is a socialising network for professionals to meet new local networks of friends with shared interests both online and offline through social events and activities. Originating in London, CitySocialising now has networks in 19 cities in the UK & Scotland and membership of over 60,000.