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Nationwide study reveals Londoners’ top 10 new year’s resolutions for 2010

With 2010 underway, the latest findings from a nationwide study by CitySocialising, which polled over 4000 of its members across London and other cities across the UK & Scotland about their new year’s resolutions, have revealed that 74% of Londoners will be making at least one new year’s resolution this January, 17% of them for the first time ever.

When asked what their resolutions for 2010 were going to be, top of the list for Londoners was “to enjoy life more”, followed by “losing weight”, which was second on the list for women but only sixth on the list for men, and then “learning something new” and “getting fit”, which appeared in joint place as the third most popular resolutions for Londoners in 2010. (see end of release for full list and Top 10)

Interestingly, the second most popular 2010 resolution of choice for London men is “to find true love”, which comes only fifth on the list for women. But overall, “finding true love” and “learning something new” beat “saving money” and “paying off debts” in Londoners’ list of most popular resolutions, with all of these beating “quitting smoking” and “drinking less” which both appeared at the bottom of the list.

However, although their intentions appeared to be good, when questioned about how long they expected to stick to their resolutions, the majority (26%) of those questioned in London only expected to last for 3 months, with 5% less than a week and 14% between 2 weeks and month! But an admirable one in five Londoners demonstrate great resolve, with 20% keeping true to their resolutions for over a year.

Overall in the study, men were found less likely than women to actually make resolutions than their female counterparts, but appeared to be better at sticking to them, with 20% claiming they kept their resolution for a year or more, compared to just 15% of women, the majority of whom (29%) admitted sticking to their resolutions for an average of just 3 months.

Sanchita Saha, CEO & founder of CitySocialising said:

“It’s really interesting that “finding true love” comes so high on the list of resolutions for London men compared to women – it should give any single girls out there real hope of finding Mr. Right this year. Considering the high cost of living in the Capital, and so many jobs lost in 2009, I was expecting “saving money” and “paying off debts” to come higher on people’s lists. But it’s great to see that enjoying life more came top because having fun and a positive attitude is what makes life in London so great.”

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CitySocialising is a socialising network and community for urban professionals in 19 cities across the UK & Scotland to meet new friends, share interests and go out in their city. Free to join, trial the service and attend an event for free. Premium membership starts at £9.99/month. Visit www.citysocialising.com

READER OFFERS & COMPETITION PRIZES OF FREE ANNUAL PREMIUM MEMBERSHIP (WORTH OVER £150) AVAILABLE. Contact press@citysocialising.com

CitySocialising’s national “All New You” month (view release) will see a national series of events across all major cities in the UK & Scotland, dedicated to helping people to stick to their resolutions including “Getting fit”, “Learning a new language”, “Learning to Salsa”, “Meeting new people” and more.

Click here for up to date listings for All New You month

For full results of CitySocialising’s New Year’s Resolution poll by gender and city (London, Manchester, Bristol, Brighton, Rest of UK) more information on CitySocialising, All New You month or interviews with Sanchita Saha, contact CitySocialising’s Press department on 020 7940 9910 or email: press@citysocialising.com

Survey results: 4145 UK professionals aged 21 – 45 took part in the survey (2404 women; 1741 men; 1325 Londoners)

Q1. Will you be making any new year’s resolutions this year?
Yes: 3021 (73%)
No: 1124 (27%)
Women (2404): 77% Yes (1851); 23% No (553)
Men (1741): 67% Yes (1166); 33% No (575)
London (1325): 74% Yes (981); 26% No (344)

Q2. How long do you tend to stick to your resolutions?

All UK: total 4145 people
Less than a week 248 (6%)
Between 2 weeks and a month 703 (17%)
3 months 952 (23%)
6 months 373 (9%)
More than a year 745 (18%)
Not making any 1124 (27%)

London: total 1325
Less than a week 66 (5%)
Between 2 weeks and a month 186 (14%)
3 months 344 (26%)
6 months 119 (9%)
More than a year 266 (20%)
Not making any 344 (26%)

Men: total UK 1741 men
Less than a week 70 (4%)
Between 2 weeks and a month 278 (16%)
3 months 331 (19%)
6 months 139 (8%)
More than a year 348 (20%)
Not making any 575 (33%)

Women: total UK 2404 women
Less than a week 120 (5%)
Between 2 weeks and a month 433 (18%)
3 months 697 (29%)
6 months 240 (10%)
More than a year 361 (15%)
Not making any 553 (23%)

Q3. What new year’s resolutions (can choose up to 3) will you be making in 2010?

All UK: total 4145 people (choosing up to 3 each)
1. Enjoy life more (34%)
2. Lose weight / go on a diet (24%)
3. Get fit / start exercising (22%)
4. Learn something new (22%)
5. Find true love (22%)
6. Get a better job (19%)
7. Save money (18%)
8. Pay off my debts (16%)
9. Take a trip (14%)
10. Reduce stress (11%)
10. Spend more time with family and friends (11%)
11. Quit smoking (6%)
12. Drink less (5%)

London All: 1325 (choosing up to 3 each)
1. Enjoy life more (34%)
2. Lose weight / go on a diet (24%)
3. Learn something new (22%)
3. Get fit / start exercising (22%)
4. Find true love (21%)
5. Get a better job (18%)
5. Save money (18%)
6. Take a trip (16%)
7. Pay off my debts (13%)
8. Spend more time with family and friends (10%)
9. Reduce stress 8%)
10. Quit smoking (5%)
11. Drink less (4%)

London Men: total 557 men (choosing up to 3 each)
1. Enjoy life more (33%)
2. Find true love (23%)
3. Learn something new (21%)
4. Get fit / start exercising (19%)
5. Get a better job (17%)
6. Lose weight / go on a diet (16%)
7. Save money (15%)
7. Pay off my debts (15%)
8. Take a trip (14%)
9. Reduce stress (12%)
10. Spend more time with family and friends (9%)
11. Quit smoking (6%)
12. Drink less (6%)

London Women: total 768 women (choosing up to 3 each)
1. Enjoy life more (34%)
2. Lose weight / go on a diet (29%)
3. Get fit / start exercising (24%)
4. Learn something new (23%)
5. Find true love (20%) joint
5. Save money (20%) joint
6. Get a better job (19%)
7. Pay off my debts (17%)
8. Take a trip (13%)
9. Spend more time with family and friends (11%)
10. Reduce stress (10%)
11. Quit smoking (5%)
12. Drink less (5%)