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Çedilla Systems, one of the UK’s leading providers of Microsoft Dynamics-based software solutions, and part of Qurius NV, has announced that it has supplied and installed a Microsoft Dynamics CRM based system for Genesis Communications, formerly part of the Dixons Stores Group.

Genesis is the UK’s largest independent business mobile and data service provider with in excess of 28,000 business accounts and 125,000 handset subscribers, and a business dating back more than 10 years. It has partnerships with leading manufacturers and network providers.

Genesis will use the Microsoft Dynamics CRM solution to consolidate all of its new business and sales information. This information was previously scattered across Genesis’s multiple UK sales territories and regional sales consultants. Çedilla has given Genesis a...

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