Basel, January 25, 2017 – Clinerion announces new services for market access which give pharmaceutical companies insight into patient populations based on its health data analytics tools.
Clinerion’s Patient Recruitment System (PRS) Patient Finder tool has a wealth of health data which can now be harnessed to guide pharmaceutical companies in their R&D and commercial decision making by providing information on the prevalence of target diseases and the distribution of patient populations.
Market access is becoming an integral part of not only the commercial activities of a pharmaceutical company, but of the whole value chain, including the R&D process. As the market further matures and competition for patients increases, having a registered drug on the market is no longer a measure of success, but only an intermediate step towards success on the market. The availability of solid data to back up decision making becomes vital in ensuring the commercial...