According to a new survey, 83%* of UK adults are now aware of or have used Generative AI (GenAI) tools such as ChatGPT, Microsoft CoPilot, and Google Gemini. And 45% of people who are aware of GenAI want laws that require companies to be transparent about the environmental and climate change impact of their GenAI systems.
Environmental concerns are growing because GenAI systems rely on data centres that continue to burn fossil fuels and increase carbon emissions.
The survey of 1,000 UK consumers by technology PR company CloudNine PR suggests that 54% of UK adults who are familiar with GenAI are also aware that its expansion could be harmful to the environment and contribute to global warming. Nearly one in five (19%) don't trust GenAI providers (including the likes of ChatGPT) to act responsibly to manage and reduce their environmental...
