Today Ofcom published the Communications Market Report for 2011, revealing that smartphone fever is sweeping the UK, with over a quarter (27%) of adults and almost half of all teenagers (47%) now owning one.
Smartphones are much more interactive than normal mobile phones, with users able to access specialist applications (apps), social networks, email and download music and video content direct to their mobile. As a result of this growing functionality the volume of data transferred over the UK's mobile networks increased by 67% over 2010 – a massive jump.
Dominic Baliszewski, expert at Mobilechoices.co.uk commented:
"Smartphones are everywhere you look these days – on the train, on the street and (according to Ofcom's report) even in the bathroom! Their growing popularity is no surprise as they are incredibly useful,...