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CDS (Corporate Document Services) has just launched a brand new look for itself and its parent organisation, The Baird Group.

When your company’s services include graphic design, marketing, emedia solutions and print management, you don’t exactly have to look far when you want to create a new look. So CDS found when they recently changed their branding.

CDS had been asked to create a new brand for parent organisation, The Baird Group, and its member companies. The Baird Group consists of six operating companies providing end-to-end capability in printed and electronic communications. CDS Creative Design Manager Richard Gregory comments, “We were presented a challenging brief that would unite six very diverse companies, with services ranging from traditional print to cutting edge emedia.”

With a capable marketing team who handle clients including the European Social Fund, expert graphic designers and experienced print buyers, CDS had...

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